With gastronomic delights hiding around every corner it is no wonder that Brits are now happy to holiday on home soil. With more people than ever being influenced by regional delights it’s not surprising that the West Country has been revealed as the top British location for its regional produce according to a survey commissioned by Food from Britain.
The nation’s mouth-watering delicacies are tempting more than two-thirds (68 percent) of Brits, who say that food and drink influence their holiday choice, to consider holidaying here because of the food and drink on offer. The West Country is no exception with one in five people saying they would be most likely to visit this region for its food and drink over anywhere else in Great Britain. London and Northern Scotland came a close second, whilst Wales, famous for its succulent lamb, came third.
British food tourism is becoming an increasingly attractive proposition for both British and foreign holidaymakers. Renowned for a whole host of regional produce, the West Country is even satisfying its own residents with nearly half of the West Country respondents saying they would rather explore culinary delights in their home region than discover regional food and drink elsewhere!
With such regional support it’s unsurprising that food and drink from the West Country is so widely known. Top West Country produce includes West Country Farmhouse Cheddar, Somerset Cider, Cornish Pasties and Devonshire Ice-cream.
“The findings of the survey do not surprise me at all,” said Jane Wakeling, Regional Food and Drink Manager, Food From Britain. “For a long time now Britain has been reversing the perception of poor quality foods with regions like the West Country proving to be a leading advocate. For years tourists have been visiting the West Country to taste its legendary clotted cream teas and flavoursome Cheddars. I hope this tourist trend expands and becomes more apparent in other regions so that more Brits can taste the benefit of quality produce on their doorstep.”