Vimto International Food from Britain (FFB) Buyers’ Guide

Vimto International has responsibility for the licensing, manufacture, distribution and promotion of Vimto branded products worldwide, which are now present in over 65 countries.

The Vimto branded licensed product range includes Vimto Chewy Sweets, Vimto Tongue Ticklers, Vimto Bon-Bon Bags, Vimto Lollipops and Vimto Ice Lollies. These products are a useful extension to the group’s soft drinks range and were launched to increase Vimto’s brand penetration and awareness among its core target audience. Further development in the range is underway to assess what other products might be added.