United Biscuits Food from Britain (FFB) Buyers’ Guide

UB is a leading European manufacturer of biscuits and snacks, sold in over 100 countries around the world. Our brands, including McVitie’s and Carr’s, are loved by consumers all around the world from Bora-Bora to Birmingham, helping us to occupy the No.1 or No. 2 market position wherever our biscuits are sold.

With three of the top five biscuit brands on the UK market, 85% of British households regularly purchase our products. The addition of Jacobs’ brands increases our UK market share to 33% overall.

UB International Sales is developing business opportunities for all 20 UB brands across Europe (excl. UK, Republic of Ireland, France and Benelux) Africa, Asia, the Middle East and North America – for more information, please see our website: www.unitedbiscuits.com.