Supply Something the Web Way

Suppliers can now enter products to Sainsbury’s ‘Supply Something New’ scheme via a dedicated website – The site, launched today (Monday, 12 June 2006), will aim to make the application process quick and easily accessible.

The scheme, underway from last month and developed in partnership with market development consultancy Food from Britain (FFB), has already resulted in three regional suppliers’ products being listed. This equates to a ‘yes’ result for nearly half of the seven producers taking part.

Manufacturers who feel they can offer a point of difference, and who are interested in meeting with a panel of Sainsbury’s personnel, are encouraged to log onto the site or get in touch with their Regional Food Group. In meetings taking place every other month, producers will be asked to present their wares and will have an opportunity to receive feedback from the group almost immediately.

Taste is of utmost importance, as expected, and if successful the accepted products can be on a Sainsbury’s shelf within just two months. Kirsty Grieve, Regional Food and Drink Manager at Food from Britain said, “We are very supportive of this initiative as it benefits all parties. Suppliers will either gain a listing or walk away with the knowledge of how to make their products more attractive to the major retailers. Meanwhile Sainsbury’s is able to source the best quality regional food on offer and consumers can enjoy the results.”

Mike Coupe, Sainsbury’s Trading Director comments: “‘Supply Something New’ is the first time we have conducted a supplier scout of this scale and is part of our investment in innovation and quality. We’re really excited about some of the products and suppliers that will come through this scheme and if the product is good enough we will be taking them to the shelves regardless of the supplier’s size. Sainsbury’s has a commitment to buying British whenever possible and ‘Supply Something New’ will give us an opportunity to meet even more British suppliers.”