Food From Britain is offering a helping hand to retailers wanting to capitalise on the public’s increasing interest in regional food and drink with EU Protected Food Name status.
By logging on to www.regionalfoodanddrink.co.uk and clicking on ‘EU Protected Food Name Scheme’, buyers are able to search either by product or region to source food with protected name status – a useful tool in an industry where consumers are placing increasing importance on the heritage of the food they buy.
The site has been a hit with producers and buyers since its launch in 2003 and has already seen a 20% increase in users over the last quarter alone. It now offers a directory of 3,384 companies, including 35 selling EU Protected Food Name products – among them Cornish Clotted Cream, Blue Stilton Cheese, Whitstable Oysters, Scotch Beef and Gloucestershire Cider.
Food From Britain’s Regional Food and Drink Manager, Jane Wakeling, hopes the new addition to the website will not only provide buyers with useful sourcing information, but will also help retailers recognise the importance of having EU Protected Food Name products on their shelves and menus. FFB hopes to encourage the industry to get behind FFB?s mission to increase the number of products in Britain which are protected by EU food name legislation.
Jane said: “The UK has a fantastic food and drink heritage that we should all be proud of. We have a number of products that have been successfully protected under the EU protected food name scheme and we should try to get more. I hope this website will help those existing producers and encourage others to seek the benefits that protected food name status can bring.”