With gastronomic feasts hiding around every corner it is no wonder that Brits are now happy to holiday on home soil. With more people than ever being influenced by regional delights it’s not surprising that London has been revealed as one of the top British locations for its food and drink on offer, according to a survey commissioned by Food from Britain.
The nation?s mouth-watering delicacies are tempting more than two-thirds (68 percent) of Brits, who say that food and drink influence their holiday choice, to consider holidaying here because of the food and drink on offer. Beaten only by the West Country, one in eight people surveyed said that they would be most likely to visit London for its food and drink over anywhere else in the UK. This revelation is supported by a recent poll that placed 10 of London?s restaurants in the list of the world’s top 50 restaurants, with successful candidates including Gordon Ramsey, The Connaught, The Wolsley and The Ivy.
Northern Scotland known for its traditional haggis and whisky, came second, while Wales, famous for its succulent lamb and Welsh cakes came third.
British food tourism is becoming an increasingly attractive proposition for both British and foreign holidaymakers. Renowned for a whole host of British food tourist attraction, London is even satisfying its own residents with a just under a quarter of the London respondents saying they would rather discover culinary delights in London than explore regional food and drink elsewhere! Londoners are also showing support for the West Country with nearly a quarter saying they would be most likely to visit this UK region for its food and drink over any other region.
With such regional support it’s unsurprising that London’s gastronomic food scene is putting the capital on the food tourism trail. Top food attractions include afternoon tea at the Savoy or Ritz Hotels, a trip down Borough Market to taste the vast array of regional delights or indulge in a three-course banquet at London’s oldest British Restaurant, Rules which was established in 1798.
“The findings of the survey do not surprise me at all,” said Jane Wakeling, Regional Food and Drink Manager, Food From Britain. “For a long time now Britain has been reversing the perception of poor quality foods with regions like London proving to be a leading advocate. For years tourists have been visiting the country’s capital to sample truly British food, cooked by leading chefs in gastro pubs and restaurants. I hope this tourist trend expands and becomes more apparent in other regions so that more Brits can taste the benefit of quality produce on their doorstep.”