It’s Candy Land in Cologne for British Producers

The UK confectionery and biscuit market is worth £7bn and has witnessed growth of 4.3% in 2004, according to Food from Britain’s (FFB) 2006 Confectionery Report. With strong performance in the own-label area, the UK is a key driver in the European market, which is valued at £37bn. British manufacturers will be taking advantage of their reputation for quality and innovation by exhibiting at ISM – The International Sweets and Biscuits Fair.

The exhibition, held in Cologne next month, will host the British pavilion, organised by FFB, with more than 60 suppliers looking to expand their international sales. Situated in Hall 4.2, stand number K40, the FFB team will be on hand to offer export advice and to assist exhibitors with business dealings at the show. By offering this service, FFB aims to help companies assess contacts made during the show and be better placed to profit from the right leads.

A catalogue of British exhibitors will be available at the FFB stand to enable buyers to research companies exhibiting at the show. The diverse range of suppliers on the pavilion will include household brands such as Fox’s Biscuits and Walkers Shortbread as well as companies like The Ultimate Candy Company and Maxilin, who specialise in traditional confectionery. To reflect the inventive nature of British food and drink to international buyers, a new product showcase will also be on the pavilion, located in the FFB stand. An independent judge will select and award the title of “Best New British Product” at ISM 2006.

Charlotte Lawson, director of UK and business services at Food from Britain commented: “With more than 60 suppliers taking part, the British presence at ISM looks set to be one of the best yet. The show is an ideal place for companies to explore new markets, and for buyers to discover great new products.”