With gastronomic delights hiding around every corner it is no wonder that Brits are now happy to holiday on home soil. With more people than ever being influenced by regional delights it’s not surprising that Wales has been revealed as one of the top British locations for its regional produce according to a survey commissioned by Food from Britain.
The nation’s mouth-watering delicacies are tempting more than two-thirds (68 percent) of Brits, who say that food and drink influence their holiday choice, to consider holidaying here solely because of the food and drink on offer. Coming a close third place behind the West Country and the second place winners of London and Northern Scotland, one in ten people surveyed said that they would be most likely to visit Wales for its food and drink over anywhere else in Great Britain.
British food tourism is becoming an increasingly attractive proposition for both British and foreign holidaymakers. Renowned for a whole host of regional produce, Wales is even satisfying its own residents with nearly a quarter of the Welsh respondents saying they would rather discover culinary delights in Wales than explore regional food and drink elsewhere! The Welsh and the West are also showing their support for the West Country with over a third saying they would be most likely to visit this British region for its food and drink over other regions.
With such regional support it’s unsurprising that food and drink from Wales is becoming more widely known. Top Welsh produce includes traditional Welsh cakes, succulent lamb, gourmet preserves and creamy Caerphilly cheese.
“The findings of the survey do not surprise me at all,” said Jane Wakeling, Regional Food and Drink Manager, Food From Britain. “For a long time now Britain has been reversing the perception of poor quality foods with regions like Wales proving to be a leading advocate. For years tourists have been visiting small Welsh villages to indulge in afternoon tea and traditional Welsh cakes. I hope this tourist trend expands and becomes more apparent in other regions so that more Brits can taste the benefit of quality produce on their doorstep.”