With gastronomic delights hiding around every corner it is no wonder that Brits are now happy to holiday on home soil. With more people than ever being influenced by regional delights it’s not surprising that Northern Scotland has been revealed as one of the top British locations for its regional produce according to a survey commissioned by Food from Britain.
The nation’s mouth-watering delicacies are tempting more than two-thirds (68 percent) of Brits who say that food and drink influence their choice consider holidaying here because of the food and drink on offer. Beaten only by the West Country, one in eight people surveyed said that they would be most likely to visit Northern Scotland for its food and drink over anywhere else in the Great Britain. London came second, while Wales, famous for its succulent lamb came third.
British food tourism is becoming an increasingly attractive proposition for both British and foreign holidaymakers. Renowned for a whole host of regional produce, Northern Scotland is even satisfying its own residents with 40% of the Scottish respondents saying they would rather discover culinary delights in Northern Scotland than explore regional food and drink elsewhere!
With such regional support it’s unsurprising that food and drink from Scotland is becoming more widely known. Top Scottish produce includes the finest smoked salmon, traditional Haggis, shortbread and whisky.
“The findings of the survey do not surprise me at all,” said Jane Wakeling, Regional Food and Drink Manager, Food From Britain. “For a long time now Britain has been reversing the perception of poor quality foods with regions like Northern Scotland proving to be a leading advocate. For years tourists have been visiting the Highlands and Islands of Scotland to sample the legendary fresh water salmon and the acquired taste of Haggis. I hope this tourist trend expands and becomes more apparent in other regions so that more Brits can taste the benefit of quality produce on their doorstep.”