FFB sponsors the big cheese!

Food from Britain is continuing its sponsorship for the fourth year of The Great British Cheese Festival, which takes place from Saturday 30th September to Sunday 1st October in the Imperial Gardens, Cheltenham, following the British Cheese Awards Trade Day on Friday 29th September.

Last year more than 10,000 food lovers and about 1,300 trade buyers visited the festival for three days of tasting and buying the very best of British cheese and a range of non-cheese producers highlighting the richness and diversity of today’s regional food and drink in Britain. FFB will once again stage the Food from Britain Market, showcasing some 45 producers from all over Britain with mouth-watering products for sale.

FFB will also be running an EU Protected Food Names ‘shop’ on its stand for the first time, where visitors will be able to sample and even buy a range of EU Protected Food Name products such as Arbroath Smokies.

The Trade Day on Friday 29th September, featuring workshops for cheese makers, caterers, chefs, retailers and overseas buyers, will culminate in the announcement of the hotly contested medals and awards at the prestigious British Cheese Awards dinner where FFB is sponsoring the Best Cheese for Export Award.

Over the rest of the weekend, visitors can enjoy a host of festival attractions including Britain’s Biggest Cheese Market, featuring over 100 cheese makers, an English Wine Bar, Perry & Ciders, cheese tossing and informative cheese master classes.

Juliet Harbutt, organiser of the Festival, said; “We are delighted that FFB will once again be acting as main sponsors of the Great British Cheese Festival. The Food from Britain Market was enormously popular last year and provides visitors with the opportunity to taste and buy products from all over the country. This year’s Festival will be bigger and better than ever with wonderful food and drink for all the family to enjoy”

Kirsty Grieve, regional food and drink manager at Food from Britain, said; “The Great British Cheese Festival provides an invaluable opportunity for producers to demonstrate the taste, quality and variety of food and drink in Britain to both consumers and trade buyers from all over the world. The introduction of the EU Protected Food Names area on our stand is a fantastic way of bringing attention to the quality and history of the very best of our regional products. We are proud to be able to continue to help increase awareness of the UK’s regional food and drink offerings by supporting the Awards and Festival as one of our Defra funded initiatives”