British food and drink takes centre stage at Salone Del Gusto

Food from Britain (FFB) and Slow Food UK, in partnership with Scottish Development International (SDI), Highlands and Islands Enterprise (HIE) and Welsh Development Agency (WDA), are showcasing the very best of British regional food and drink at Salone del Gusto. After months of preparation and a nationwide search for the country’s finest regional food and drink, the British gathering will take centre stage with one of the largest international pavilions at the show.

Building on the success of the British presence at Salone del Gusto in 2004, FFB and Slow Food UK are once again hosting a wealth of products from England, Wales and Scotland, demonstrating the quality and diversity of British regional food and drink.

With over 60 producers present at the show, visitors to the British pavilion will find out about the provenance and production methods as well as having the opportunity to sample and buy the products. On display is a superb array of traditional British produce: everything from shortbread from Edinburgh, oysters from Colchester, homemade preserves from Wales, Cornish cheeses, sea salt from Anglesey, rare and traditional breed meats from Yorkshire, and pastries from Dorset. EBLEX, HGC and BPO will also be exhibiting at the show for the first time as a result of the British beef export ban being lifted.

Borough Market will be also be part of the British pavilion featuring producers from all corners of the British Isles, who are showcasing their food and drink to visitors. Producers taking part include Farmer Sharp, creators of cured air dry meats, Sillfield Farm Products, producers of Cumberland sausages and dry cured bacon, New Forest Cider, Richard Haward’s Colchester Oysters, Mrs Bourne’s Cheshire Cheese, Morecambe Bay potted shrimps, Shell Seeker’s dive scallops and Utobeer, producers of traditional English Bottled Beer, amongst others. Visitors to the pavilion can also get a taste of traditional British Real Ales served at the British Pub, while Quality Meat Scotland is offering visitors the chance to savour the best of Scottish beef and lamb at their restaurant stand.In addition to the British pavilion, FFB is also supporting three British presidia that represent the growing need to preserve traditional production methods. These include Artisan Somerset Cheddar, Cornish Pilchards & Sardines and Three Counties Perry.

FFB will also be hosting a special networking reception event on the evening of Friday 27th October at the QMS restaurant stand to celebrate the presence of British regional food and drink producers at the internationally acclaimed gastronomic food event.

British producers have been given this unique opportunity thanks to support through FFB’s Defra funded campaign to promote British regional food and drink to trade and consumers, both at home and abroad, and the ongoing work of Slow Food UK to protect and promote regional culinary heritage.

Kirsty Grieve, Regional Food and Drink Manager at FFB said, “Salone del Gusto provides the ideal opportunity for us to demonstrate the superior quality and rich diversity of food and drink available in Britain to an international audience of both trade and consumer food lovers. We are looking forward to highlighting the UK’s strong culinary heritage, and demonstrating our passion and commitment to bringing British regional flavours to the attention of the world.”