Boost Drinks launched in 2001 with the aim of supplying a larger re-sealable and greater value for money alternative to the premium brands in the energy drinks market.
Boost’s flagship product evolved from a 1 litre PET bottle format, to impulse purchase of a 500ml bottle and 250ml can. The company has expanded its offering to include light and cranberry versions of the energy drink due to the rise in consumer demands for low calorie products.
Further brand development led to the launch of Boost Sport in 2007. This isotonic drink is in two ready to drink uplifting variants; mixed berry and orange in 500ml PET bottles with sports cap.
Boost Smoothie is Boost drinks most recent innovation, providing a natural boost of energy for the body.
The portfolio of products is all ambient, although best served chilled.
Boost is now one of the fastest growing energy drinks in the UK. The company is experiencing exponential growth reaching over 100% year on year since it first started trading. It is selling in a rapidly increasing sector of the FMCG market and rapidly expanding into export markets.
Boost is the functional drinks company that allows to you to…do more.
Do your sales need a Boost?