Best of British at Food and Drink Expo 2006

Food from Britain (FFB), the market development consultancy for British food and drink producers, will be promoting quality British regional food and drink to both UK and international buyers, and profiling its services to the industry through its presence at Food and Drink Expo 2006, 19 – 22 March, at the NEC Birmingham.

Once again, FFB will be sponsoring “Ideas to Dine For!”, the competition to find the best products at the exhibition. The competition aims to select the “Best of British” across 12 categories to showcase the outstanding quality of British regional food and drink. A panel of industry experts including celebrity chef Jean-Christophe Novelli, will select the best product from each category based on taste, added value, versatility and packaging. This year?s contest also sees the introduction of an overall Supreme Champion. The winners and the Supreme Champion will be announced at the official awards lunch held on Monday, 20th March at Food and Drink Expo.

FFB will also be promoting the range and diversity of British regional food and drink through a British Pavilion featuring a variety of regional produce from across the country. Producers from Heart of England Fine Foods, North West Fine Foods, East Midlands Fine Food, Northumbria Larder, South East Food Group Partnership, South West Food and Drink, Yorkshire Regional Food Group, and Tastes of Anglia will ensure that the very best is on show.

In order to support the competition and encourage visitors to find out more about its wide range of services aimed at helping UK producers generate both UK and international business, FFB will also be taking a stand at the show (Stand no U140).

Working closely with the show organisers, FFB has harnessed its international market insight and trade relationships to promote the show to key European buyers. In conjunction, FFB will be hosting the International Buyers Lounge, a key feature of the show, allowing buyers to meet and do business with producers at the show.

Kirsty Grieve, regional food and drink manager, said: “FFB’s Defra funded campaign is helping to promote the UK’s regional food and drink industry to both consumer and trade audiences. Through our presence at Food and Drink Expo, the UK’s biggest event for the industry in 2006, we hope to raise awareness and commitment amongst UK and international buyers, benefiting British suppliers and further encouraging regional sourcing across the industry.”

In addition, David McNair from FFB will present findings from research carried out by the IGD that has been part funded by William Reed and commissioned by FFB, into consumer demand for regional food and drink at the show on Tuesday 21 March.