A Private Affair in Amsterdam

Food from Britain (FFB), the market development consultancy for food and drink producers, will host 18 companies as part of the British pavilion at this year’s PLMA show. The ‘World of Private Label’ trade event, taking place from 30-31 May in Amsterdam, becomes increasingly more attractive each year for UK suppliers as international business opportunities abound.

FFB will assist suppliers in winning export contracts at the show, and since the UK is viewed as a leader in the sector, the pavilion will be the first port of call for many visitors. The show, which is exclusively for trade personnel, has a reputation for being very productive, because so many individuals arrive with a specific goal in mind. With numerous meetings already scheduled, the British contingent will be busy making use of its expertise from the home market.

Many European companies are eager to capture the success of the private label market in the UK, where 82% of shopping trips included these products (according to AC Nielson data). The last year alone has seen expansion across the continent in private label added value lines, convenience products, chilled foods, ready meals and ethnic cuisine – of which many producers will be exhibiting as part of the British pavilion.

Exhibitors attending PLMA with FFB include:- RHM Bread Bakeries- Butt Foods Ltd- Discovery Foods Ltd- Greencore Grocery- Mayur Foods Ltd- North Downs Dairy- Northumbrian Fine Foods Ltd- Patak’s Food Limited- Percy Dalton’s Famous Peanut Company Ltd- The Silver Crane Company- Simtom Food Products- Weetabix Ltd- Natco Foods Ltd- Abergavenny Fine Foods Ltd- Welsh Development Agency- Radnor Hills Mineral Water Co- Sirhowy Valley Foods Ltd- Headland Foods

Exhibitors looking to bring attention to their new products will have the opportunity to enter PLMA’s New Product Expo, where submissions must be new developments since the 2005 event. Selected products will be on display for all show visitors and will have contact details attached so that buyers can visit the suppliers who interest them.

Sandra Sullivan, FFB’s Head of Exhibitions and Events comments, “FFB organises the British pavilion at more than 15 international exhibitions each year. What makes PLMA stand out is the quality of retail visitors. They arrive knowing whom they want to visit with specific buying requirements. It’s a short show, but a lot of contracts tend to result from these two days in Amsterdam. FFB’s international team will be present throughout the event to ensure our exhibitors make the best use of their involvement and meet with the right retailers.”