a new opportunity for organic producers

With supermarkets like ASDA placing advertisements begging for organic suppliers to come forward to supply them, organic producers could be forgiven for thinking that they’ve got enough of a market in the UK. However, British organic producers ignore the globalisation of the organic market at their peril, and FFB is offering them the opportunity to tap into it by joining the first British Pavilion at Biofach 2008, the world’s largest organic trade fair, in Nuremberg, Germany, on 21-24 February 2007.

The international market for organic produce is seeing growth rates of between 5 and 10% – in many countries much higher – with 2006 international sales well in excess of 30 billion US dollars.

Organic information fresh from FFB’s international network:- The most successful organic product in Denmark, one of the biggest consumers per head of organic produce, is organic cereal. 29.5% of rolled oats sold in COOP Denmark are organic, and demand is such that a significant proportion of organic cereals sold in Denmark are imported.

– In Belgium, Delhaize introduced their organic private label ‘Bio’ brand in 1997. Following the success of Colruyt Group’s organic private label “Bio-Time”, the group enhanced its organic offering by launching a chain of 100% organic supermarkets called “Bio-Planet”. Three have been developed since 2001 with plans for three more.

– The Spanish government plans to increase awareness and consumption levels of organic produce – known as ‘ecological foods’ in Spain – via promotional campaigns during 2007 – 2010, investing a total of €35.8 million.

– A recent survey carried out in France by CSA Agence Bio has shown that 76% of consumers questioned intend to increase or maintain the amount of organic products they buy.

– U.S. natural products sales grew 9.7 percent in 2006 across all channels, reaching $56.76 billion in total sales.

Sandra Sullivan, Head of Exhibitions and Events at FFB, is pleased to be offering new opportunities to Britain’s thriving organic sector. “Organic is thriving and BioFach, as the biggest organic trade show, is a great opportunity to showcase British organic innovation.”

BioFach, under the patronage of the International Federation of Organic Agriculture Movements (IFOAM), applies strict admission criteria to guarantee the quality of the products on display. Over 2,100 exhibitors from more than 70 countries exhibited their products at BioFach 2007, which remains the world’s largest exhibition of organic food and drink, plus the world’s largest organic wine trade fair.